This is exciting news and it will do wonders for the already inspirational luxury label and provide a stepping stone for it to get recognised by more international press allowing for expansion and a chance for the design team to showcase their skills and hard work. For LFW AW14, Whistles is set to host a presentation where visitors attending will be encouraged to fully “immerse” themselves in the brand’s DNA. CEO of Whistles Jane Shepherdson hopes that this will continue to help the brand’s presence grow overseas, as the contemporary women’s wear label expands in Europe and the US.
Loved for its elegant and directional designs in luxurious fabrics, Whistles pays close attention to detail and quality setting the barrier high for British fashion labels. It’s these outstanding ethics that has finally got this contemporary brand the recognition it deserves and I have no doubt in my mind that it will stand tall against the flurry of other designers showcasing their AW14 collections in February. A great start to the year for Whistles which is even launching its first menswear range later this year too – plenty to get excited about!