Theo Fennell designs unique piece for Sudocrem

A slightly unusual story, bit one that made us smile! Sudocrem, the Nation’s favourite nappy rash cream, have collaborated with luxury jewellery designer, Theo Fennell, to create what is the world’s most expensive nappy rash carrier.

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Theo, who designs pieces for the likes of Lady Gaga and Elton John, has created a £10,000 Sudocrem charm bracelet created from white gold and 24 rubies, which looks like one of their iconic tubs. Believe it or not, Sudocrem are 80 years old this year and this is certainly a fantastic way to go about celebrating it.

The best news is that this exquisite piece will be auctioned off on eBay from the 1st week of December with app proceeds raised going to he NSPCC, a fantastic cause.

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