The Launch Party for the AdR at H&M Collection!

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Hosted by H&M together with fashion icon Anna Dello Russo, the Paradis Ball took place in Paris` famed cabaret nightclub Paradis Latin which was full of theatrical flare! Glitz, glamour and fashion collided to make this event unforgettable for guests who included Olivier Theyskens, Rachel Zoe, Jefferson Hack, Poppy Delevingne, Peter Dundas and super models Karlie Kloss, Constance Jablonski, Liya Kebede and Isabeli Fontana.

Anna Dello Russo commented:

`We wanted to give the guests an unforgettable experience: an ever-evolving night that started on the red carpet and ended on the dancefloor. We created an amusing cabaret show that, while being pure Parisian entertainment, could also function as a metaphor of the carousel of fashion. There was a vogueing performance, too, and I had an army of mini AdR around me, wearing the collection, just for the sake of something unexpected. Excess for me means success.”

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Anna Dello Russo

Staying true to AdR`s belief that fashion is something which makes you dream, the eccentric party was the perfect backdrop to present the collection with each piece exuding luxury and glamour. Distinctive shapes and rich vibrant shades of orange and turquoise helped the items create their own statement. Fun designs are fused with wearable style too – I adore the beauty case and bag! Jewellery is full of sparkle with some pieces flaunting an exotic edge with items in the form of snakes and wild animals. Glamorous shoes can be seen in gold and if you really want to make a fashion impact, invest in a pair of the thigh high boots!

Margareta van den Bosch, Creative Advisor at H&M, says:

`The Paradis Ball was the perfect way to launch a collection that is all about fantasy and decoration. It was eye-catching, with an optimistic injection of energy that I found particularly inspiring. We hope that our customers are excited about the launch.”

Although the collection is a little pricier than you would normally expect to spend at H&M, these items are so worth adding to your wardrobe. Fans of H&M will simply fall in love with this amazing range – me being one of them!

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The collection is on sale now, in 140 stores worldwide and online.

All images courtesy of H&M

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