Based in London, the brand nurtures a community of the world`s best contemporary print designers to produce fashion forward clothing that is creative, affordable and unique. Formally known as `Beta Fashion` its relaunch follows the same design process as with the highly successful scarf collections but this time round there is a new focus on apparel to become a full lifestyle brand that co-ordinates print stories across entire ranges.
For each collection, Textile Federation asks design talent around the world to explore a story through print, working with a creative brief to produce truly original innovative fashion. The best print designs are then produced as visually stunning pieces including jersey midi dresses, leggings and matching top and midi-skirt combinations – kind of like a unique capsule wardrobe.
Several themes run throughout the AW13 collection with each boasting a creative fusion of design and colour for the ultimate statement range. This season, four designers, Lynda Conway (Dandelion Dreams), Elmira Amirova (Egyptian Mystery), Amy Hillyard (Midnight Garden) and Alexander Romaneiwicz (Diamond Flower) have designed exclusive prints for Textile Federation’s debut collection.
These stunning innovative printed garments make for a refreshing change as they are far from the gloomy somber shades we`re so used to seeing come autumn. They offer exceptional diversity which is down to the practicality of the pieces and the fabulous creative designs.
The AW13 Collection is now available to buy from ASOS.com with prices ranging from £30.00 to £55.00.