New Label Alert – Mint Velvet

Gorgeous clothes brand Mint Velvet has recently opened 14 boutique style concessions at House of Fraser stores across England, including London Westfield and Oxford Street, and an online store.

The sophisticated clothes brand mixes in relaxed glamour that can fit into any women`s lifestyle. Elegant and stylish Mint Velvet`s Autumn/Winter collection combines modern silhouettes with luxury fabrications resulting in a gorgeous range of different clothes. Perfect to mix and match to create an array of stunning looks.

The website`s Inspire Me section offers three examples of how the new range fits together to give you inspiration and ideas. `Day Chic` illustrates how classic staples can be given a dose of attitude and a touch of glamour with statement jewellery finishing off a sophisticated look, whilst the `Easy Luxe` section shows how to wrap up in layers or gorgeous purple hues and soft greys to keep warm in style. For the `Leather Cool` section soft jackets with strong shoulder lines are teamed with tunic dresses to take you from day to night. A fabulous idea and a great excuse to buy several items at once from the website!


Mint Velvet was founded by 3 women, Liz Houghton, Lisa Agar-Rea and Jane Rawlings, with a fashion background who were frustrated by the lack of affordable, modern relaxed yet glamorous clothes that reflected their lifestyles and voila – the brand was born!

Stand alone stores will soon be opened in Windsor and Chichester mid-November and 15 more concessions in House of Fraser stores by spring 2010. Why not visit the online store now though!

Mint Velvet is available in House of Fraser stores in these towns and cities –

• London (Westfield)
• London (Oxford Street)
• Birmingham
• Glasgow
• Edinburgh (Princes Street)
• Leamington Spa
• Sutton Coldfield
• Telford
• Wolverhampton
• Darlington
• Northampton
• Birkenhead
• Grimsby
• Worcester

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