UK retailer Marks and Spencer has done some homework on the shape and size of the British woman and determined that they need to offer Truly You J-cup bras in their stores.
Previous Marks and Spencer lingerie ranges have abruptly stopped at G, but in an effort to cater for the bigger lady they will now offer GG, H, HH and J cups.
This move comes on the back of some rather surprising figures which suggest that sales of bigger bras have almost doubled in the last 3 years. Is this a case of women becoming better educated on bra size and ultimately ending up with larger, better fitting bras? The Trinny and Susannah Bra Size Quandry seems to suggest that British women still have a long way to go in terms of properly fitting bras….