L`Oreal Melbourne Fashion Festival 2009

Read on Fashionistas as the 2009 L`Oreal Melbourne Fashion Festival is fast approaching! Launching on the 15th March, the 8-day event is going to be jammed packed with activity showcasing the best in design, culture and fashion.


Now in it`s 13th year the L`Oreal Melbourne Fashion Festival (LMFF) is the biggest consumer fashion event in the world! You`d be extremely lucky to get the chance to go in my eyes! It gets the public excited and involved about the world of fashion so this is such a great event for Melbourne and Australia.

Six of the world`s best industry experts are speaking at the LMFF Business Seminar including Margareta van den Bosch (Sweden) who is the Creative Advisor of H&M and Ben Evans (UK) who is the Director of London Design Festival – some really incredible talent in one place! More leading Australian designers are participating than ever before this year such as Mossimo, Sass & Bide and Wrangler. And for those of you who watch Americas Next Top Model, including myself, you`ll know who J. Alexander is… This International fashion icon himself will be attending the fashion event as a VIP guest. Wouldn`t you just love to meet him? Or maybe ask him how to walk down a runway!…

J. Alexander

LMFF remains unique as it delivers runway shows and must see fashion events to the public, not just to fashion`s inner circle. Karen Webster, who is the LMFF Festival Director, says –
`The 2009 Festival is packed with the best fashion, new initiatives and unique events that will inspire and excite.”

The Festival will once again be located at Central Pier, Docklands with the newly opened Woolshed – the official Festival bar presented by Westfield Doncaster and the luxurious boat named Platinum. The exclusive opening party presented by L`Oreal Paris and Champagne Devaux will be hosted at the beautiful Government House, as the style talents at Harpers BAZAAR will present a special `fashion moment` to launch the Festival. Sounds exciting!

A couple of new additions have been added to the 2009 Festival as well! The LMFF Designer Forum will offer insights into how Australian designers can gain International success and in addition a new catwalk show has been added to the programme called Metamorphosis. It`s to give leading fashion design students and recent graduates with a unique platform an opportunity to showcase their collections. It`s great to see events like LMFF supporting the future generation of fashion talent from Australia!

Zac Posen at L`Oreal Melbourne Fashion Festival 2008

Fashion lovers can get lost in the glamour and excitement in the midst of runway shows, which will be running throughout the Festival. These fashion collections bring together the most stimulating style, music and live entertainment from Melbourne`s hottest shopping precincts in a series of must-see shows – you wouldn`t want to miss out!

LMFF`s most exciting show, Independent Runway, will showcase the rising stars of Australian fashion, and professional beauty advice. Delicious food will be available at the Target Rocks Red Market. There`s so much on offer at the L`Oreal Melbourne Fashion Festival – this seems like an incredible event that is going to keep the public updated with all the latest fashions and offering them a phenomenal amount of advice, if required.

For more information visit www.lmff.com.au

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