London`s best kept shopping destination secret … Seven Dials

For years we`ve been trundling along London`s Oxford Street, Carnaby Street and surrounds looking for the most stylish shops, and we are gutted that it`s only taken us untill now to discover the sights and sounds of Seven Dials in Covent Garden.


Tucked neatly away this hidden village is by far one of the most exciting places to clothes shop in London. There`s no attitude, no wanna be Posh Spices, just a calming feeling that will have the most uptight shoppers kicking back and enjoying the sights and sounds of the area.

There`s a diverse mix of both urban flagship stores such as G-Star and Firetrap plus high fashion boutiques such as Koh Samui and Coco de Mer. You will also find a diverse selection of food emporiums, stylish hotels and bars as well as several of London`s best theatrical venues.

Here`s what`s in store:

Accessories and footwear – the Bead Shop, Size?, Poste Mistress, Specs In The City
Clothing & Sportwear – Arrogant Cat, Mint, Koh Samui, Coco de Mer, adidas Originals, G Star,
Beauty & Leisure – Neal`s Yard Remedies, Kiehl`s, Walk In Back Rub, Benefit, Hairy By Fairy, Jelly Pong Pong, Screenface

Street Summary


Monmouth Street
Esquire described Monmouth Street as `London`s sexiest street` and it`s easy to see why. Sophisticated and cult boutiques such as Koh Samui and Coco de Mer provide a touch of glamour to the area. Monmouth Street offers an unrivalled selection of top retailers – including Poste Mistress, Orla Kiely, Laura Lee jewellery, The West Village and skincare specialists Kiehl`s.

Earlham Street and Shorts Gardens
Earlham Street and Shorts Gardens lead the way in urban fashion. Flagship stores such as adidas Originals, G Star, Fenchurch and Firetrap sit alongside the colourful flower market. For a bite to eat, Portugeuse Café Canela, offers a wide range of traditional cuisine.

Thomas Neal`s Centre
The Thomas Neal`s Centre Рwhich was once a banana warehouse Рis possibly London`s best one-stop-shop for urban street wear. It boasts an impressive array of UK flagships, including urban giants Diesel and surf brand Fat Face. For a younger audience, the centre offers cutting-edge street style from sneaker emporium Size? and trend-setting Superdry. Progreso, the popular Fair Trade caf̩, is the perfect place to have a sit down and relax.

Neal Street and Shelton Street
Head to Neal Street to find the latest in footwear, from hosiery experts Tabio, to summer favourites, Birkenstock and trainer classics, Reebok. Shelton Street is home to all manner of beautiful accessories, from newly opened handbag haven French Touch, to the kitsch Cath Kidston. If you`re having problems finding that perfect outfit, a visit to bespoke tailor Pauline Burrows is a must.

Neal`s Yard
This holistic get-away is home to all manner of natural, healthy options. Whether it`s a `walk in back rub`, a treatment at the Neal`s Yard Remedies or a vegetarian bite to eat, you`re sure to find a green alternative in this colourful hide-away.

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