Each season the brand exerts its rock `n` roll personality through a series of edgy campaign images which features double acts of the coolest names in the industry, so for the AW13/14 collection ELEVENPARIS has teamed rock legend Lenny Kravitz with modern beauty songwriter, model, and actress Sky Ferreira. The moody captivating imagery sees the two style icons in a raw sultry light that reflects the clothing beautifully, taking the campaign to the next exciting fashionable level. Kravitz`s cool, calm and collect rock attitude paired with Ferreira`s peroxide hair and sombre gaze symbolizes the way grunge should be perceived.
French photographer Mathieu Cesar shot the campaign imagery for ELEVENPARIS` AW13/14 collection in black and white and when asked why he works solely in this classic style he answered; `Simply because it`s more beautiful. And because it`s better for seeing the emotion on people`s faces.â€ The Parisian brand is constantly travelling around the world drawing its inspiration from the history, culture, youth and architecture of urban capitals and for this season Warsaw, capital and largest city of Poland, was the starting point for the AW13/14 range.
Like Warsaw, which is marked by its painful past, having been practically destroyed by war, the latest ELEVENPARIS campaign took anarchic, raw ruins for its backdrop which sees Kravitz and Ferreira looking lost and determined in this desolate landscape. This dark but optimistic fashion vision, both from the environment and the clothing, captures the essence of the punk scene. An abundance of textures and prints form the basis of the AW13/14 collection which includes everything from leather to brocade and sequins to velvet injecting the spirit of 90s grunge back into our lives and wardrobes.