Jessica Simpson’s Intimates Lingerie is set to hit retailers in Spring 2009.
After success in apparel, handbags, daywear, shoes, sunglasses and swimsuits, the blonde beauty is turning her hand to a lingerie line that will be comfortable, fits correctly and banishes visible panty lines. The venture will slot into the existing Jess’ fashion portfolio and no doubt add to already burgeoning revenues. Analysts are conservatively predicting Jessica Simpson’s Intimates will generate a staggering $30 million in it’s first year.
Other ventures due for release next year include a fragrance and belt collection.