Finest SEVEN for Felder Felder Spring/Summer 2013 Collaboration!

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Inspiration for the capsule line of beautiful sunglasses was drawn from the broken wings of a butterfly with acetate frames that are subtly winged in shape which gives the designs an almost vintage flare. This is in keeping with London based fashion label Felder Felder`s mainline SS13 collection which sees romantic silhouettes fused with soft dreamlike hues that will evoke your feminine side. The shapes, cut and designs compliment the sunglasses perfectly thanks to floaty, sheer fabrics and prints such as leopard. Empowering creations don`t swamp your shape but instead flatter and enhance it making you feel beautiful inside and out. Twin sisters Daniela and Annette Felder are the designers behind the gorgeous British brand and you can see their style influence incorporated into the sunglasses collection.

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A unique colour palette for the accessories is made up of muted green, pastel pink, navy and broken butterfly wing print which is a nod to the scorched and ruined pictures taken by an old Polaroid SX70. This gives the sunglasses a classic style with a contemporary edge making for a lovely contrast. Sleek, sophisticated and oh-so-chic, these beauties will be all you need to complete your SS13 outfits thanks to the dramatic shape of the frames and versatile shades. Another fantastic collection which has the fashion world extremely excited.

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The name Finest SEVEN is derived from Jesse Stevens` dedication to excellence so expect only the highest quality sunglasses from this luxury brand. The New Zealand born designer has a highly specialised understanding of eyewear and a dedication to the aesthetics and quality of the products he creates so collaborating with Felder Felder was a genius idea!

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