Erin`s distinctive look and graceful poise are truly captivating making her the perfect fit for Radley`s latest collection. Her refusal to conform to predetermined ideas of perfection in the fashion world and her drive to challenge such perceptions all combine to embody and amplify the accessory brand`s intrinsic fashion and lifestyle values.
Erin O`Connor comments:
`I`ve watched Radley with interest over the last few seasons and so was genuinely excited when they asked me to be the face of their AW13 campaign. I love the integrity and strong British heritage of the brand combined with a passion to be truly original and innovative. The bags are beautifully made and almost works of art in themselves, something precious you really want to own, which made working on the new campaign a real opportunity for me to capture this expressively. It was a great experience working in creative collaboration with Radley, and I am thrilled with the results we have achieved – I can`t wait for the campaign to launch in September!â€
The new campaign was shot by fashion photographer Emma Summerton, with styling direction by Caroline Newell. This creative duo resulted in Erin emulating the strong directional silhouettes of key styles from the Radley AW13 collection, bringing it to life in a way never seen before in the brand`s advertising history. The imagery is strong, captivating and shows the accessories in a fresh new light with colour blocking an evident theme to really make the bags pop in a flattering sophisticated way.
The latest range is bold and vibrant, offering classic shapes in contemporary hues, beautifully constructed to give women not only a wonderful bag, but a piece of true British style. Erin`s individual influence in the fashion industry is reflected in Radley`s AW13 collection offering functionality in fashionable ways. Look out for lovely understated detailing too such as embossed handles, cute charms and panelling as well as key trends and styles inspired by the catwalk.