Image: The Shop logo designed by Sir Peter Blake
The concept store, named The Shop, will help to promote British contemporary fashion and will open on September 13th which is the day LFW begins. It will feature a curated selection of pieces by eight of London`s brightest talents including Sophia Webster, House of Holland, Markus Lupfer, Bella Freud, Prism, Dominic Jones, Zoe Jordan and Lulu & Co. Set across two rooms in the West Wing of the ground floor of Somerset House, The Shop will house Autumn/Winter 2013 ready-to-wear collections as well as accessories and shoes.
Not only will the store offer pieces from these amazing talented designers but it will be the home of a series of pop-up events too including flash sales, musical performances, readings, interviews and guest appearances which will be announced on social media. So be sure to keep your phone with you at all times as it would be a shame to miss out on these memorable events.
The BFC has even enlisted world renowned artist Sir Peter Blake to design the logo for The Shop which has a slight pop art feel to it, while set designer Robert Storey has been tasked with creating a stylish interior for the boutique which aims to offer a creative environment for the brands to sell their products to a highly targeted consumer audience made up of trade and industry insiders. There`s always time to fit in a bit of shopping in-between the shows!
It`s not long till a whole host of designer names from around the world will descent upon the capital and the pop-up store will only add to the exciting buzz which surrounds this bi-annual event, so set it as a must-visit destination and pick yourself up some new designer clad whilst keeping an eye out for the various fashionable events due to take place.
The Shop will be open from September 13th to September 22nd, covering London Fashion Week and London Fashion Weekend.