Belen Echandia Launches New Handbag Diffusion Line!


This new diffusion line is more accessible and is a collaboration between Belen Echandia and the Italian artisans who hand-make each and every Belen Echandia bag which explains the elegance and pure style in the designs.

Jackie Cawthra, Belen Echandia’s Creative Director explains:

“The economic climate has caused many accessories’ brands to relocate their production facilities to China in an attempt to slow the squeeze on margins caused by the mass of discounting of the last few years. This has put many European craftsmen out of business. We are not willing to compromise on the incomparable quality of our workmanship nor to walk away from the loyal, talented artisans that have brought the brand this far. Our ethos is to connect our customers with local artisans and our new diffusion line, B.E. by Belen Echandia, helps to protect our atelier so that future handbag lovers can experience the quality of a hand-made piece.”

The first bags included in this new collection are two chic, wearable totes – one vertical and the other horizontal – a smart satchel and a soft hobo with detailed handle. These styles come in this season`s most stunning shades such as vermillion, petrol blue, fiery red and light gold to bring bag lovers statement pieces of arm candy. I love the simple yet classic styles of these bags which will appeal to women with a variety of different lifestyles. The elegant yet practical designs make them super versatile and definite must-haves whilst the use of sumptuous leathers, such as saffiano textured calf and soft pebbled cowhide, is what makes this collection so luxurious. These four key pieces are hand-crafted by a family-run Italian atelier making them even more special.


Janelle Walters, Personal Stylist to Belen Echandia’s customers, describes how these colours work with the season’s key trends:

“Fashion`s blue hues for the Aw12-13 season are wearable but vibrant and Belen Echandia`s saffiano petrol hue is no exception, fitting beautifully with the prevalence of celestial blue. Metallics this season are softer and more muted than the dark Rock and Roll metallics of the last few seasons. Our autumnal reds and dark orange are vibrant yet wearable. Our lovely taupe is the perfect year-round neutral.”

These beautiful fashionable bags are less fussy and fancy but still feature the standard detailing and craftsmanship of a Belen Echandia bag. The only downside really is that the customisation feature, which this luxury brand is renowned for, is not available on this line. Maybe this is a good thing though – sometimes simplicity is the way to go!

Well made bags like B.E. by Belen Echandia will be sure to last and provide women across the country with classic elegance and style for years to come. The pieces range in price from £30 to £350.

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