This collaborative collection marks a first for Ann Summers as the brand makes a move towards extending its offering and widening its appeal to take on other high street stores. Combining sexy lingerie with a touch of wit, grandeur and playfulness, this fusing of two British fashion heritages in one seductive range will have women’s confidence soaring.
Giles Deacon said about the collaboration:
“It has been exciting to work with Ann Summers on the Giles for Ann Summers capsule collection – Ann Summers is an iconic brand recognised and loved by so many and which occupies a unique and successful position on the British high street.
I knew at the start when designing the collection that I wanted it to combine great shapes, thoughtful details and to be of the highest quality that would enable the pieces to be aspirational yet affordable. I also thought about different women who might be buying these pieces when designing the collection, with different aspects to their personalities whether that’s flirtation, dominance or playfulness – the finished collection enables them to pick and choose and have some fun with all of the ranges as a collection of lingerie that can be the foundation for any outfit or occasion.”
Incorporating hand-drawn laces and prints designed exclusively by Giles for Ann Summers, the diverse mix of beautiful and sensual lingerie pieces are complimented with a hosiery range featuring unique prints and patterns. From babydoll dresses to plunging corsets and intricately detailed garlands and bra and knicker sets, the enticing designs have been created to draw focus and captivate those who dare to steal a peek. Fashion-forward ‘sexcessories’ include a rose gold intertwined necklace and cuffs, lurex lace eye masks and a feather tickler for women wanting to go for the full attire.
The premium collection does come with a higher price tag than what you would normally expect from Ann Summers, but all the pieces have been crafted using quality luxe fabrics and bespoke patterns which are completed with a premium finish. The hotly anticipated Giles Deacon for Ann Summers Spring/Summer 2014 Collection launches exclusively in stores and online today.