Ruby Jeans Are A Revelation

Posted by Chantelle on Mon 25th June 2007 at 07:00 AM, Filed in Fashion Designers

I am such a fan of supporting emerging British brands and even more so, the fact that this particular brand is based locally in Surrey, Ripley in fact, is increasingly more enticing for me to write about.

Two sisters, Kate and Vicki are behind RUBY – an exceptional denim brand which they dreamt up after both working in the fashion industry for many years for the likes of Reiss, Joseph and Vivienne Westwood. They have also been known for designing and producing private label denim for many designer brands including Frost French, Ghost and Paul Costello to name but a few.

Having spent 18 months developing RUBY in their studio in Ripley they launched their new denim brand in both London and New York. The name RUBY was created to provide clean, simple and stylish must-have denim that every female has to aspire to have in their wardrobes to wear whatever the season. The brand identity and products solely reflect this vision. A lovely touch that accompanies every pair of jeans is a fortune cookie that represents both of the sisters love of life and inspirational philosophies.

The RUBY denim has proved extremely popular with women all around the globe from North to South London, the Upper East Side of NYC, Istanbul and across the Irish Sea to Dublin.

RUBY’S last words are; wear what will make your eye content.

You will be glad to know that you can buy these jeans online at;

my-wardrobe, i love jeans and RUBY - as always, take a gander and buy what you will.

My current favourite RUBY jeans are the Boyfriend Jeans (£135) in black which style lends itself to the Mannish dressing look this season. Also, this style of jean will flatter the hour glass, pear and in general, the fuller figure body shapes.

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