Plastic Ain’t My Bag Campaign
Posted by Chantelle on Fri 14th December 2007 at 07:00 AM, Filed in Industry News
You may have seen the recent Marie Claire “Plastic Ain’t My Bag” campaign featured in their December magazine offering readers a shopper, a little like Anya Hindmarch’s “I’m not a plastic bag”.
Did you know that? …
“Every person in the country uses an average of 167 plastic bags every year. That’s 10 billion bags all together*. A plastic bag takes up to 500 years to decay in landfill. There is an alternative. It’s called a shopping bag.”
Quote from Change the World for a Fiver
Marie Claire magazine has made it their business to fully support We Are What We Do’s campaign to make this year a plastic bag free Christmas. I don’t know about you but I think this is such a great idea and it definitely brings peoples attention towards using far too many plastic bags. When I’m offered a plastic bag in shops after I’ve brought a product or item of clothing, I simply decline and feel great about placing the item in my own oversized handbag.
The organic cotton shopper is the perfect accessory and sturdy enough for all your Christmas shopping.
Marie O’Riordan, Editor of Marie Claire magazine says “We are especially pleased to join forces with We Are What We Do for our gift this month. Marie Claire readers have always led the way on thoughtful consumerism and this beautiful tote is a stylish solution to an ugly problem. By flaunting the bag whenever they shop, our readers will be joining the campaign to end the evil of the plastic carrier.”
You should also keep an eye out for the ‘Plastic Ain’t My Bag’ logo in the windows of participating retailers, such as the Virgin Megastores, the Dermalogica salons, Sainsbury’s, Debenhams, Melrose and Morgan, Queen’s Park Books, Kennards Good Foods, Something and French’s Dairy, who are all supporting the campaign.
To find out more about supporting We Are What We Do and the Plastic Ain’t My Bag campaign, click here or alternatively visit the Marie Claire website.
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