Get ready girls! Jaeger opens its Boutique by Jaeger pop-up shop in London on the 7th August 2010!
British fashion brand Jaeger opens its Boutique by Jaeger pop-up shop in London on the 7th August 2010! Browse through a gorgeous array of contemporary clothing and expect coquettish minis, zipped coats, knits, micro tuxes, zippered silk dresses and leather rolled up shorts.
The collection offers chic separates for young women and the new line flaunts the quality, attention to detail and eclectic style which the company is renowned for bringing in the loyal followers whilst catching the attention of newbie style addicts!
Located off Carnaby Street at 10 Foubert’s Place in London’s West End, Boutique by Jaeger will feature bespoke shop fit, which is rather exciting as it is the first of its kind developed by Jaeger, and will have the complete Autumn/Winter Collection available to buy so you’ll be prepared for the cold months ahead! The store will also feature a unique selection of accessories and gifts from other hot brands which would be perfect as presents for friends and loved ones. Origami pendants, Les Nereides chains and charms, Stenoflex pinhole cameras, stylish shades from Essi, fashion books from Assouline and a range of quirky stationery. A great range of goodies for shopaholics (like myself!) to have a good old rummage through!
There’s also a listening post from legendary record shop Rough Trade where you can chill out listening to a hand-picked collection of albums and compilations.
Along with the Boutique accessories collection are gorgeous vintage brooches and pins and you can even have a wander round the shop’s lower ground floor where highlights from the Jaeger London Collection can be found.
Belinda Earl, Jaeger’s Group Chief Executive, comments:
“The opening of our Boutique by Jaeger pop-up shop in the heart of the West End introduces the Jaeger brand to a new, younger shopper, while providing a unique shopping experience for the existing Jaeger customer. I am absolutely delighted to welcome the Boutique by Jaeger girls into the Jaeger fold.”
The opening of a new Boutique is always exciting! I’m already planning my visit to Boutique by Jaeger (even though I promised myself I wouldn’t go shopping this month!)
Boutique by Jaeger will also be available in selected Jaeger stores from 7th August and online at www.boutiquebyjaeger.co.uk from 5th August 2010.
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