Forever 21 opens on 360 Oxford Street - bringing Californian chic to the UK!
It’s official girls – the Forever 21 store in London has now opened its doors at 360 Oxford Street bringing a slice of Californian chic to the UK! And I can tell you this – it is amazing!
Fans literally queued round the block on Wednesday 27th July 2011 for the grand opening of the store which boasts an impressive 3 floors full of clothes, accessories and shoes. A fashionista’s dream! I was lucky enough to get a sneak peek of the store before it opened to the public and I just didn’t know where to look. Stylish, affordable clothing lined the walls offering a fabulous range of styles. I wanted everything! Forever 21’s Autumn collections could be seen throughout the store which included Ivy League-style preppy blazers and baseball jackets, Navajo-inspired prints, 70’s bohemian knits and crochets, grungy laces and faux leathers plus a vintage collection inspired by 50’s and 60’s glamour. The vast array of jewellery was impressive too from quirky pieces to more feminine girly designs.
Blogger Bip Ling was there and treated three extremely lucky shoppers in the queue to a personal in-store styling session while roller skating girls served mango ice-cream. Exciting!
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