Focus on brand - Fred Perry

Posted by Chantelle on Thu 30th June 2011 at 09:23 AM, Filed in Fashion DesignersSites We Like

Did you know that the Fred Perry brand was one of the first to blend both streetwear and sportswear? The brand prides itself on that illustrious heritage, andcontinues to produce those iconic styles that have shaped the last century - you know the ones. The official Fred Perry website describes their ethos as one of “authenticity, integrity and attitude”, concepts to which they remain loyal and dedicated in their production of practical fashion.

Here’s a little more background to the brand - Fred Perry’s inception came over sixty years ago, when two prominent sportsmen, former footballer Tibby Wegner and the brand’s namesake, three times Wimbledon champion Fred Perry, came together to produce a sweatband. This was in the 1940s, and after the success of this initial product, in 1952 the two athletes launched what quickly became, and remains today, Fred Perry’s most iconic piece of clothing - the slim fit cotton pique shirt with Laurel Wreath embroidery.

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As when buying any designer clothing, you should always be sure of authenticity when buying Fred Perry products. There are loads of fakes out there and alarmingly, a growing number of websites selling the fakes. My advice to you is to always buy through a trusted online department stores such as Very.co.uk or House Of Fraser who are highly trusted - they also have amazing sales! .

Check out Very.co.uk for Fred Perry fashion and check out the broad selection of stock they have available.

We’re loving these new Fred Perry ladies pumps…

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