Fashion Fabulous London 2012 – Top 200 Shops Revealed in new Fashionista Guide!

Posted by Jamie Nicholson on Wed 16th November 2011 at 08:30 AM, Filed in Fashion DesignersHot NewsIndustry News

Ever wondered where London’s hottest shopping places are?  Well famed hat designer Tracey Rose and her husband, fashion journalist, Russell Rose have written an amazing book titled Fashion Fabulous London 2012.  It is an essential guide to the capital’s hottest fashion outlets and is a must-have for fashionistas across the country.  I’ll no doubt be getting my hands on a copy!

Tracey and Russell literally visited thousands of retail outlets before whittling down the list to the Top 200 – that is dedication!  Each entry features a helpful overview of what fashion shoppers can expect to find and includes a simple shopping bag ranking system based on “WOW FACTOR”, “CHOICE”, “SERVICE” and “PRICE”.  The guide is packed full of unbiased reviews of the top 200 boutiques, designer outlets and chain stores to check out in the Olympic year and includes a number of small independent boutiques and market stalls alongside the giants of the industry such as Marc Jacobs, Vivienne Westwood and Louis Vuitton.

123 Bethnal Green Road sells edgy, ethical and vintage men and women’s wear and received an impressive five out of five shopping bags in the ‘Wow Factor’ rankings in the FFL Guide Book and was commended by authors and leading fashion commentators Tracy and Russell Rose for its “inventive and inspiring” use of archive and recycled vintage fabrics, creative décor and personalised service.  Other stand-out designers, boutiques and High Street shops listed within the book includes Rosie Stallard’s designer-run boutique market stall at Sunday Market, Elys Yard, E1; international designers Marc Jacobs, Vivienne Westwood, Louis Vuitton in the upscale Mount Street and Bond Street areas; and chain stores Reiss (Barrett Street branch) and Top Shop (Oxford Street).

Speaking about 123 Bethnal Green Tracey Rose said:

“One of the great pleasures about compiling the annual Fashion Fabulous London guide is getting to check out the hottest places to buy fashion in the undisputed creative capital of the world.  With 123 Bethnal Green Road it’s a true David Vs Goliath story, and it just goes to show that despite the ongoing economic woes that have forced the closure of many wonderful boutiques there is still a wealth of quality clothing and designer talent to discover.”

Fashion Fabulous London 2012 recommends a great variety of new shops at every level of the fashion market which have sprung up in the last 12 months as well as over 60 ‘Must Visit’ fashion shops that didn’t quite make the Top 200 but are still worth visiting.  There is even a choice selection of over 100 eateries, bars and clubs regularly frequented by the fashion crowd; fashion hotspot area maps; sections dedicated to fashion events, charity shops and a full listing of the capital’s clothes markets; as well as the Fashion Fabulous Hot List of style, price, service and creativity.

This Fashion Fabulous London Guide is a great idea and a must for fashionistas, shoppers and anyone with a passion for fashion.  You’ll be able to visit stores and boutiques which you may never knew existed and purchase some amazing finds.  There are many added extras too including a spotlight on the shops frequented by royal style icon Kate Middleton, fashion hotspot maps, and ‘must-visit’ London bars, clubs and cafes.  So whatever your tastes and budgets are it will be your go-to book for when visiting London in the Olympic year! 

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Fashion Fabulous London 2012 by Tracey and Russell Rose (Monjune Publications) is out now, priced £12.99

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