Exciting, quirky & stylish - sass & bide has it all!
Australian fashion label Sass & Bide, I have to say, is one of my favourite designer brands. The clothes are edgy, quirky, extremely stylish…and just slightly out of my price range. But that does not mean I can’t admire the clothes from a distance right?
This brand has come leaps and bounds since being founded by Sarah-Jane Clarke and Heidi Middleton in 1999 as it was recognised for its unique and creative denim designs that all us fashionistas fell head over heels for! Today it has two distinct ranges – sass & bide and S&B VIE. Both collections offering gorgeous designs and funky, versatile styles.
The founders Sarah-Jane Clarke, aka sass, and Heidi Middleton, aka bide, first met back in 1992 at their school St Aidan’s Anglican Girls School. Even they couldn’t have predicted how far sass & bide would go having picked up a celebrity following such as Fergie, Nicky Hilton and Hilary Duff. Now I have always wondered where the name sass & bide came from, and it turns out it was created by combining both Sarah-Jane’s and Heidi’s nicknames. Such a good idea!
Becoming best friends they then travelled to London where they began altering jeans and selling them at the London Portabello markets (which I love going to!) Knowing it must have been fate they headed back to the land of Aus when the jeans sold out to start sass & bide. And I think it’s safe to say we are all very grateful they did that as the fashion world wouldn’t be the same without them! Within just two years the collection expanded into seasonal ready-to-wear.
It was in February 2002 when sass & bide had their first international show during London’s Fashion Week where the cutely named collection ‘Thumbelina’ was launched and by July 2003 all the hottest well known stores wanted a piece of the brand. And who could blame them?
sass & bide then went on to be the first Australian designers to be invited to show on schedule at New York Fashion Week where they have impressively shown 8 consecutive seasons!
Flash forward a few more years to 2008 when the label launched its SS08 Collection called ‘S&B VIE by sass & bide’ at Rosemount Australian Fashion Week. They recently showed their ‘FUTUREGRAND’ collection at the SS10 shows at London Fashion Week being their first in London in seven years which would have been amazing to have attended.
The brand is now sold all over the world from Australia, the United States, Europe, Asia and the Middle East and is stocked nationwide in David Jones, Bloomingdales, Harrods and Harvey Nichols. There’s even talk of a London store opening this year which has made me very happy. It would be such a good excuse to visit London!
sass & bide ‘In The Beginning’ Jewelled Tee, £230
sass & bide ‘Chaplin’ Grey Tee, £145
sass & bide ‘Bones Brigade’ Slouch Tee, £115
sass & bide ‘Art School Love, Tank, £185
sass & bide items available at www.3elevenboutique.com
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