Erin, Helena and Jamelia Model.Me by TONI&GUY
Posted by Chantelle on Wed 10th October 2007 at 07:00 AM, Filed in Industry News
Three of the leading fashion and music icons of our time have announced that they will be launching a designer hair care range called Model.Me with the help of famous hairdressing brand, Toni & Guy.
Each of the ranges will comprise of five must-have products and will be named after Erin O’Connor, Helena Christensen and Jamelia. Model.Me is all about being your own personality and choosing an aspirational look that best reflects your individual style! The chosen icons all have their own look, personality and individuality and this is why it brings together the right ingredients for every fashion conscious, style-driven women to now take control.
Erin’s range means that even the boldest of hairstyles can be achieved to maximum effect with a focus on revitalising, boosting and detoxing hair whilst ensuring lustrous shimmer and shine at all times.
Helena’s range is naturally formulated to re-balance hair whilst helping restore lost moisture and compliments hair with natural bounce, waves and movement. With additional extracts of Mulberry, Ginseng and Rosemary they will help protect hair from external sun damage and heat-induced styling, maintaining a natural shine for every occasion.
Jamelia’s range is specially formulated for Afro / textured hair. As a singer, model and mother she realises that her hair has to look fabulous at all times. With optimum levels of Pro Vitamin B5 in her enriching shampoo and conditioner this promotes natural shine whilst adding much needed moisture. All products will help protect hair through heat endurance styling and will combat unwanted frizz.
Keep an eye out for the Model.Me hair care range in Boots, TONI&GUY and essensuals salons nationwide.
I must say that I am looking forward to trialling the Model.Me Erin hair care range!
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