Emilio Pucci opens his first virtual boutique!
Fashion designer Emilio Pucci opens his first virtual boutique available at www.emiliopucci.com, which is powered by YOOX, the global Internet retailing partner for leading fashion brands.
Opening with the Spring/Summer Cruise 2009 collection, the boutique will also feature a complete selection of ready to wear items and accessories. The clothes are bright, bold and feminine with a quirky use of colour making for a sophisticated playful look.
Professional dancers in movement model the collection exhibiting Emilio Pucci’s versatile cuts and shows how well the clothes move with the body so you’ll be both stylish and comfortable!
The poses of the dancers display the clothes so beautifully and make looking at the online store a bit more interesting. The accessories range from chunky bangles to oversized hats and cute girly purses, with the clothing consisting off casual trousers, knee length skirts and jersey tops, which seem to hang perfectly! The bold statement graphical designs and the outrageous poses from the dancers work so well together that it entices you want to spend spend spend!
poses from the dancers work so well together that it entices you want to spend spend spend!
A feature of the online boutique is the ‘Shop the Look’ section, which showcases editorial style images. These Emilio Pucci looks depict the brand’s interpretation of the collection and demonstrates how each piece be accessorised and worn. Artistic graphic design techniques are used in an interesting way by having the dancers faces overexposed making them look anonymous and this allows the customer to more easily imagine herself in the clothes – clever bit of creative license of you ask me. Another rather exciting part to all of this is that there are also plans in place to sell online-exclusive limited edition merchandise, so do watch this space!
Laudomia Pucci, Image Director of Emilio Pucci says:
“We are very proud to have created a unique Virtual Boutique that showcases the ethos of the Emilio Pucci brand and our shopping environment. Today luxury shopping is not just about brick and mortar stores, we believe our Virtual Boutique will be an important aspect of Emilio Pucci’s retail strategy.”
Check out a small slice of the Cruise Collection below!
Full-length jacket, £695
Casual Trousers, £450
Top, £775
Short Dress, £605
Knee-length skirt, £335
Bikini, £235
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