dunhill’s ‘The Voice’ campaign – The future of fashion
dunhill have long been innovators in fashion, with the brand being the definitive fashion label for the more sophisticated gent.
But now, with the launch of the Autumn Winter 2011 dunhill Voice campaign, complete with augmented reality, they have introduced the fashion world to the next stage of fashion marketing.
dunhill have applied Aurasma technology, the world’s leading augmented reality platform, to their Autumn Winter 2011 Voice campaign. The results which can be viewed by Smartphone or tablet are stunning.
This technology, when focussed on a flat image from the campaign transforms it into a moving image and a transactional platform. Quite simply, this is the future of fashion.
The ramifications of such technology for the fashion industry are huge.
To give you an idea, you should try it with the image above. Follow download instructions below and prepare to be impressed!
1. First download Aurasma Lite for free via your Smartphone app store (http://itunes.apple.com/gb/app/aurasma-lite/id432526396?mt=8)
2. Once installed, open the program and hover it over any of the new dunhill Voice campaign images to bring them alive
3. You’ll also be able to seamlessly link to dunhill retail where you can ‘shop the collection’.
(NB: When downloading the app, if asked if you can see an ‘A’ symbol, then please say YES!)
I suspect it will not be too long when every label uses this very same approach. A flat image will never look the same again.
Target niche keyword traffic by sponsoring this page. Click here for more info.
READER COMMENTS:
No comments yet.
