Collaboration between Jigsaw and Central St. Martins

Posted by Chantelle on Mon 29th October 2007 at 07:00 AM, Filed in Industry News

After reporting on Jigsaw’s change of direction under the company’s new creative director, Louise Trotter I am pleased to be announcing their new collaboration with Central St. Martins College.

If you haven’t already experienced the changes in and amongst Jigsaw’s stores you will shortly be seeing a subtle alteration. Whilst they will still be keeping the eclectic, English eccentric look that defines Jigsaw there will be a fresher and more contemporary feel to the brand.

As part of Jigsaw’s change of direction they have re-connected with their heritage more in supporting up and coming British talent with no better place to head for other than Central St. Martins College of Art and Design.

By asking students to interpret their thoughts and ideas on the brand their task is to create a photographic image which is unique to them but which truly captures the spirit of the Jigsaw brand.

The collaboration will end with showcasing all participating students’ work with a Jigsaw store window being dedicated to the overall winner.

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