dunhill have long been innovators in fashion, with the brand being the definitive fashion label for the more sophisticated gent.
But now, with the launch of the Autumn Winter 2011 dunhill Voice campaign, complete with augmented reality, they have introduced the fashion world to the next stage of fashion marketing.
dunhill have applied Aurasma technology, the world’s leading augmented reality platform, to their Autumn Winter 2011 Voice campaign. The results which can be viewed by Smartphone or tablet are stunning.
This technology, when focussed on a flat image from the campaign transforms it into a moving image and a transactional platform. Quite simply, this is the future of fashion.
The ramifications of such technology for the fashion industry are huge.
To give you an idea, you should try it with the image above. Follow download instructions below and prepare to be impressed!
1. First download Aurasma Lite for free via your Smartphone app store (http://itunes.apple.com/gb/app/aurasma-lite/id432526396?mt=8)
2. Once installed, open the program and hover it over any of the new dunhill Voice campaign images to bring them alive
3. You’ll also be able to seamlessly link to dunhill retail where you can ‘shop the collection’.
(NB: When downloading the app, if asked if you can see an ‘A’ symbol, then please say YES!)
I suspect it will not be too long when every label uses this very same approach. A flat image will never look the same again.
The UK’s BIG Vintage & Fashion Fair is coming to The Light in Leeds on the 24th and 25th September 2011 so all vintage boutiques, jewellery, cupcakes, retro, hand made and crafts exhibitors book now to take part in this amazing event! Or if you just want to pop along and have a browse then put the date in your diary!
This gathering of everything vintage is set to be one of the biggest of the year. With over 30 stalls and 40 exhibitors showcasing their products at The Light Shopping Centre it is sure to attract lovers of vintage collectables, jewellery, accessories and everything else in between. Definitely an event not to be missed!
If you want to take place in the BIG Vintage & Fashion Fair then book now! It’s only £110 in total for the whole weekend to participate – so what are you waiting for?
If you are a fashion blogger looking to get your name out there and have your dream come true of sitting front row at a fashion show then enter Look Magazine’s amazing life changing competition! The UK’s biggest-selling weekly fashion magazine, is offering its blogging community readers the chance to attend and blog live from The Look Show which is back this September!
If you’ve always dreamed of writing for a top magazine during London Fashion Week then you should not pass on this amazing opportunity. Five lucky readers will win the chance to attend The Look Show, sitting in the front row with all the celebrities.
This year will be The Look Show’s biggest audience yet, packed full of readers and celebrities eager to see all the hottest affordable looks and styles the catwalk has to offer. It celebrates high street fashion and fuses the most popular and well known brands on Britain’s high street today.
The glamour filled fashion show will take place at the new retail development, Westfield Stratford City, on Saturday 17th September 2011. The Look Show is unique in its own right as it is the first and only magazine event to be part of the London Fashion Week calendar and the only fashion show open to consumers. It’s great that it’s open to us loyal readers and fashionistas as a lot of shows these days aren’t.
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It’s official girls – the Forever 21 store in London has now opened its doors at 360 Oxford Street bringing a slice of Californian chic to the UK! And I can tell you this – it is amazing!
Fans literally queued round the block on Wednesday 27th July 2011 for the grand opening of the store which boasts an impressive 3 floors full of clothes, accessories and shoes. A fashionista’s dream! I was lucky enough to get a sneak peek of the store before it opened to the public and I just didn’t know where to look. Stylish, affordable clothing lined the walls offering a fabulous range of styles. I wanted everything! Forever 21’s Autumn collections could be seen throughout the store which included Ivy League-style preppy blazers and baseball jackets, Navajo-inspired prints, 70’s bohemian knits and crochets, grungy laces and faux leathers plus a vintage collection inspired by 50’s and 60’s glamour. The vast array of jewellery was impressive too from quirky pieces to more feminine girly designs.
Blogger Bip Ling was there and treated three extremely lucky shoppers in the queue to a personal in-store styling session while roller skating girls served mango ice-cream. Exciting!
The Forever 21 London store launch party took place on Wednesday 20th July 2011 at The Old Sorting Office. Fashionistas and celebrities gathered to celebrate the arrival of this well known American fashion brand and it was a truly spectacular event. It was like being transported into another world!
I was greeted by girls on roller skates, guys on skateboards, breakdancers and even a carousel. Tepee tents and beach huts lined the room, offering hidden treasures of jewellery and sweets, as well as a gypsy style caravan where you could get henna tattoos and your face painted. There was a definite LA vibe too with a Hollywood backdrop, flashing giant letters and an ice cream van. I just didn’t know where to look!
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